Privacy Policy

Last Updated: November 19, 2025

At Player Insights, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. We are committed to protecting your personal data and ensuring transparency in our data handling practices.

By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this policy, please do not access or use our services.

Information We Collect

Personal Information You Provide

We collect information that you voluntarily provide when you interact with our website or services. This may include:

• Contact Information: Name, email address, phone number, and mailing address when you submit inquiry forms or contact us
• Professional Information: Company name, job title, industry sector, and project details when requesting research services
• Communication Data: Contents of messages, feedback, and inquiries you send to us
• Research Participation: Information collected during research studies if you participate as a subject

Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing behavior:

• Device Information: IP address, browser type and version, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, referring websites, search terms used
• Location Information: Approximate geographic location based on IP address
• Cookie Data: Information stored through cookies and similar tracking technologies

Analytics and Tracking

We use analytics services like Google Analytics to understand how visitors interact with our website. These services collect data such as session duration, bounce rate, traffic sources, and conversion metrics. This information helps us improve our website and services. For more details about how we use cookies, please refer to our Cookie Policy.

How We Use Your Information

We use the collected information for various purposes that support our business operations and improve your experience:

Service Delivery

To provide, maintain, and improve our research services; process inquiries and requests; deliver customer support; and communicate about services, updates, and promotional offers.

Website Improvement

To analyze website usage patterns; identify technical issues; optimize user experience; develop new features and services; and conduct internal research and development.

Marketing Communications

To send newsletters, promotional materials, and relevant industry insights; personalize marketing messages based on your interests; and measure the effectiveness of our marketing campaigns.

Legal Compliance

To comply with legal obligations; enforce our terms of service; protect our rights and property; prevent fraud and security threats; and respond to legal requests from authorities.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you have given explicit consent for specific processing activities, such as receiving marketing communications
• Contractual Necessity: When processing is necessary to fulfill our contractual obligations or provide requested services
• Legitimate Interests: When processing serves our legitimate business interests, such as improving services, preventing fraud, or ensuring security
• Legal Obligations: When processing is required to comply with applicable laws, regulations, or legal processes

How We Share Your Information

We may share your information with third parties under the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our website, conducting research, and providing services. These providers include web hosting companies, analytics services, email delivery platforms, and payment processors. They are contractually obligated to protect your data and use it only for specified purposes.

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request. We may also disclose information when necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

With Your Consent

We may share your information with third parties when you have explicitly consented to such sharing, such as when you authorize us to share information with research partners or collaborators.

Data Security Measures

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:

Technical Safeguards

✓ SSL/TLS encryption for data transmission
✓ Secure server infrastructure and firewalls
✓ Regular security audits and vulnerability assessments
✓ Encrypted data storage systems

Organizational Safeguards

✓ Access controls and authentication protocols
✓ Employee training on data protection
✓ Confidentiality agreements with staff
✓ Incident response and breach notification procedures

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we continuously work to maintain reasonable and appropriate safeguards.

Data Retention Periods

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law:

• Contact Information: Retained for up to seven years after last contact or as long as you maintain an active inquiry
• Project Data: Retained for the duration of the research project plus seven years for legal and quality assurance purposes
• Analytics Data: Aggregated analytics data may be retained indefinitely for statistical purposes
• Marketing Data: Retained until you opt out or request deletion, typically reviewed annually

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. These rights may include:

Right to Access

You have the right to request access to the personal information we hold about you. We will provide you with a copy of your data in a structured, commonly used format.

Right to Rectification

If your personal information is inaccurate or incomplete, you have the right to request that we correct or update it.

Right to Erasure

You have the right to request deletion of your personal information, subject to certain legal exceptions and retention requirements.

Right to Data Portability

You have the right to receive your personal information in a portable format and transmit it to another data controller where technically feasible.

Right to Object

You have the right to object to the processing of your personal information for direct marketing purposes or when processing is based on legitimate interests.

Right to Restrict Processing

You have the right to request that we limit the processing of your personal information in certain circumstances, such as while we verify accuracy or assess legitimate grounds.

To exercise any of these rights, please contact us using the information provided in this policy. We will respond to your request within one month, though this period may be extended in complex cases.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

✓ Avoid filling out contact forms, account registrations, or any data-submitting features on our website
✓ Disable cookies through your browser settings (see our Cookie Policy for detailed instructions)
• Opt out of marketing communications by clicking the unsubscribe link in any promotional email
✓ Contact us directly to request the deletion of any previously shared personal data at any time

We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our Contact page. We will process your request promptly and confirm completion within 30 days.

Children's Privacy

Our services are not directed to individuals under the age of eighteen. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately.

If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information from our servers as quickly as possible.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your jurisdiction.

When we transfer personal information internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by regulatory authorities, to protect your data in accordance with this Privacy Policy and applicable law.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes to this policy, we will notify you by:

• Updating the "Last Updated" date at the top of this page
• Posting a prominent notice on our website homepage
• Sending an email notification to registered users if the changes significantly affect their rights

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

Contact Us About Privacy

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, we are here to help. You can reach us through the following methods:

• Email: info@play-e-r-insights.com
• Phone: +1 (617) 584-9273
• Mail: 4328 Research Park, Data Science Center, Boston, MA 02108
• Contact Form: Visit our contact page

We aim to respond to all privacy-related inquiries within five business days. For data subject rights requests, we will respond within the timeframes required by applicable law, typically within 30 days.

Contact Information